Following the success of his debut track ‘Kwele’, French artist and producer James BKS shared ‘New Breed’ and it arrives with an animated video.
The first artist signed to Idris Elba’s label 7Wallace, ‘New Breed’ comes as James BKS works on his debut album. Son of the legendary Cameroonian saxophonist Manu Dibango, James BKS who grow up in the US produced for Talib Kweli, Snoop Dogg, and Mr Eazi as well as French music icons Booba and Soprano.
An ode to Africa and empowerment, ‘New Breed’ perfectly merges James music DNA with Cameroonian roots and urban beats enhanced by the lyricism of hip-hop legend ‘Q-Tip’, multi-talented actor and artist Idris Elba, and Mercury Prize-nominated rapper Little Simz. Speaking of the collaboration James explains: “Little Simz, Idris Elba, Q-Tip and me strongly and proudly represent the New Breed movement, it’s not only the name of the track but the new modern way to approach music with no borders, no judgment, no labels. We have learned from our past mistakes and victories and our eyes are on Africa, while in the meantime we embrace our own personal paths, respectively in the UK for Little Simz and Idris Elba, in the US for Q-Tip and in France for me”.
James chronicles his search for balance through his music,”the Cameroon percussions and rhythms are the lungs of my tracks, the hip-hop bass their spine, and the Swahili gospel chants their heart”.