And Rita explained that while such images capture the attention of people online, for her they feel totally natural.
"I know I sometimes post crazy naked pictures on my social media, but for me it’s not crazy because it’s my body," the 27-year-old reasoned in an interview with Harper's Bazaar U.K. "Recently I did a Clash cover and it was basically naked except for a pair of gloves, and it was the most liberating thing I’ve ever done.
"With selfies, as long as I like my picture I don’t really care. It’s all about lighting! It makes me feel like I’m alive and awake.”
Rita, who has recently teamed up with Cara Delevingne to front Rimmel London's I Will Not Be Deleted anti-bullying campaign, a global initiative to help those affected by cyberbullying, also opened up about her own experiences with online bullying.
Though she was able to come to terms with comments about her appearance, she found it difficult when people would say nasty things about her music.
"I went through a phase where at the time I put out a song and people responded with ‘what is this?’ – it caused a lot of controversy and it made me question the power of the internet," the Anywhere hitmaker recalled. "Before that I only ever experienced one-off haters on pictures and things, but it never got under my skin. When it started to involve my music – which is my baby – I started to feel really insecure. It got me really down."
It was this "super hard" experience which prompted Rita to back the campaign, which goes live on 12 November.